Fixtures

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Every partnership.Working for you,not just with you.

Build stronger sponsor relationships throughout the season, helping clubs deliver greater commercial value while connecting local and national partners with their supporters.

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The same friction.Deal after deal.

  • Lengthy contract discussions
  • Conversations lose key details
  • Missed chances from low visibility
  • Fan engagement not achieved

Partnerships extend across campaigns and seasons.

Clubs and sponsors need to measure shared value.

Solutions for
commercial teams.

Two sides of the same partnership — the relationship the club signs, and the benefit the fan claims. Each is used on its own.

  • Sponsor Central

    The relationship

    Give every partner their own way in, and run the whole relationship from one place.

    A tablet in a keyboard case showing the Sponsor Central dashboard — partner revenue, a bar chart and a recent-activity list — beside a printed sponsorship agreement
  • Partner Activations

    The fan benefit

    Turn a partnership into something a fan can actually claim, in the app they already use.

    A hand holding a phone showing an Offers screen with a free-coffee voucher and a QR code, beside a printed Bluebird Coffee takeaway cup

Ready for every stage of the partnership.

  • Onboarding partners
  • Selling ad space
  • Delivering rights
  • Proving performance

Every partnership earns measurable value.

Sponsor Portal

Every partnership. Connected.

A partnership is more than the offer a fan sees — it's ad space, contracted rights, hospitality and a relationship managed all season. The portal gives every partner their own way in, and the club one place to run it.

Runs on
A partner login to your portal
Used by
Commercial team and partners
Replaces
Email threads and spreadsheets
  • Submit & manage

    Partners submit and manage their own details — still routed through Club Central for approval.

  • Ad inventory

    Screens, programme pages and channel placements, with specs and availability a partner can book.

  • Contracts & rights

    Seats, LED boards, appearances — logged against the contract and ticked off as delivered.

  • Reporting & renewal

    Redemptions and delivered rights, visible to both sides before renewal comes around.

  • Partner-backed offers

    Backed by real partners, not a badge on the website.

  • Club approval

    Nothing reaches a fan without the club signing it off.

Built for

  • Perimeter sponsors
  • National retail partners
  • Hospitality rights
  • Renewal season

The club never loses the final say. What goes is the inbox, the spreadsheet and the season-end scramble for proof.

Talk about Sponsor Portal

Every commercial team has a different challenge.

Some need to onboard partners more efficiently.
Some need better visibility into campaign delivery.
Some need clearer proof of commercial value.

Deliver measurable value first.
Grow the partnership from there.

  • Every product works independently.

  • Every product works better together.

  • Every partnership becomes easier to manage.