Sponsor Central connects sponsors to the fans like never before with easier access to focussed offers and engagement
Sponsor & Partner Exclusive Offers
The Problem
Sponsors Struggling to See Value
Difficulty demonstrating ROI from sponsorship deals, leading to reduced investment or lost partners.
Fans Not Engaging with Sponsors
Traditional sponsorships feel passive, with little interaction or engagement between brands and supporters.
Missed Revenue Opportunities
No system in place to monetise exclusive offers or drive direct commercial partnerships.
Lack of Personalised Marketing
Fans receive generic ads instead of tailored, relevant offers linked to their club loyalty.
Difficult Offer Management
No streamlined way to promote, track, and analyse the success of sponsor-led promotions.
The Solution
Fixtures Digital gives sports clubs and their commercial partners a powerful new way to engage fans, drive revenue, and enhance sponsorship value through exclusive vouchers and offers. Our platform allows sponsors and partner businesses to promote exclusive discounts, experiences, and unique deals directly to a club's most dedicated supporters.
At Fixtures Digital, we connect brands with passionate fans, creating a 'win-win' opportunity for clubs and sponsors alike. Whether it's exclusive retail discounts, hospitality upgrades, or partner-led competitions, this feature helps clubs strengthen sponsor relationships while offering fans real value.
With a fully integrated voucher and offer system, clubs and sponsors can track engagement, measure campaign success, and refine their marketing strategies- all while driving fan loyalty and increasing sponsor ROI.
Direct Fan Engagement for Sponsors
We create meaningful connections between brands and fans, turning sponsorships into interactive experiences.
Exclusive Club-Branded Offers
Fans gain access to discounts, special promotions, and VIP experiences from trusted club sponsors.
Seamless Digital Integration
Offers are hosted on the club's website and mobile app, ensuring maximum visibility.
Trackable ROI for Sponsors
Clubs and businesses can track redemptions, engagement, and conversion rates to measure success.
New Revenue Stream for Clubs
Clubs generate additional sponsorship income by offering premium advertising space for partner promotions.
Easy-to-Manage Promotions
Sponsors can launch, adjust, and monitor exclusive deals via the club's digital platform.
Merchandise Store
The Problem
Low Merchandise Sales Online
The club's online store is difficult to use, leading to abandoned purchases and lost revenue.
Difficult Stock Management
Updating product listings, adjusting stock levels, or adding seasonal items is slow and inefficient.
Limited Product Range
No flexibility to sell sponsor merchandise, exclusive collaborations, or one-off event products.
Fans Struggling to Find Products
A poor shopping experience makes it hard for supporters to browse and buy merchandise quickly.
No Real-Time Sales Data
Staff lack insights into best-selling items, stock movement, and revenue performance.
Disconnected from Other Revenue Streams
The merchandise store isn't linked with ticketing, hospitality, or fan engagement initiatives.
The Solution
Fixtures Digital helps sports clubs boost retail sales, streamline merchandise management, and create a seamless shopping experience with a fully integrated online marketplace. Whether it’s official club kits, sponsor-branded merchandise, or exclusive fan gear, our platform allows clubs to showcase and sell their products with ease.
At Fixtures Digital, we provide a customisable merchandise store that works across both the club's website and mobile app, giving fans a frictionless shopping experience while making stock and content management effortless for staff. The system is built for flexibility, meaning clubs can quickly update product listings, launch seasonal promotions, and introduce new stock without hassle.
With a fully integrated e-commerce and inventory management system, clubs can track sales, monitor stock levels, and adjust listings in real time, ensuring that fans always have access to the latest products.
Fully Integrated Online Store
Our marketplace is built into the club's website and mobile app, giving fans a seamless shopping experience.
Easy-to-Use Product Management
Staff can update stock levels, add new products, and run promotions effortlessly, with limited technical skills required.
Multi-Vendor Marketplace
Clubs can sell their own merchandise while also featuring sponsor-branded products.
Real-Time Stock & Sales Tracking
Our dashboard tracks orders, stock movement, and revenue, making it easy to manage inventory and predict demand.
Fast, Secure & Mobile-Friendly Checkout
Fans can purchase quickly using mobile payments, digital wallets, or one-click checkout, increasing conversion rates.
Seamless Integration with Ticketing & Loyalty
Clubs can bundle merchandise with ticket sales, memberships, or exclusive fan rewards.
Efficiency Based Relationships
Operations Director
Ensures that online and in-stadium retail operations run smoothly, with minimal staff workload.
Commercial Director
Focused on maximising sponsorship value and increasing revenue from brand partnerships.
Marketing Manager
Needs a digital-first way to promote and track sponsor campaigns.
Communications Director
Ensures that fans receive tailored, relevant promotions that enhance engagement.
Sponsorship Manager
Requires a clear ROI model to secure and retain commercial partners.
Retail & Merchandise Manager
Needs a simple, efficient system to manage stock, update listings, and track sales in real time.
The Future Of Sponsor Central
Communications between club and sponsor can take up a lot of time and bandwith.
Our goal is to reduce this discussion and decision time by using a central management system where clubs can set their own parameters for sponsor activity at a foundational level.
Sponsors will be set up with their own account, login in to the Sponsor Interface of the system. From here, they will manage their own interactions with the club; make sponsor payments, upload offers, purchase on and offline advertising space, book hospitality days for clients and make enquiries toward more bespoke partner arrangements.
Contact
Our sales team is ready to answer any of your questions and find the perfect solution for your fan engagement needs